São Paulo No Logo
São Paulo banned all outdoor advertisements this year, creating a lot of empty billboard spaces throughout the City. The City Council approved the law, which bans billboards, neon signs, electric panels and all other forms of outdoor advertising by a vote of 45 to 1, and it enjoys a high percentage of popular support. Dalton Silvano, the one council member who voted against the change told the International Herald Tribune, it would make the city a duller place, “”Advertising is both an art form and, when you’re in your car or alone on foot, a form of entertainment that helps relieve solitude and boredom.”
Tony de Marco has a set of empty billboards on Flickr. No word on how this effects Alexandre Orion.
