Von Iva @ Great American Music Hall
I checked out Von Iva at the Digital Lifestyle Outfitters & Culturecatch.com Macworld event at Great American Music Hall. Von Iva was nice enough to put a bunch of their friends on the list for the show, and thank god, because other than Von Iva’s performance, the whole event was completely wack. Attended by a mix of people in pleated khakis and old dudes who are probably really into Burning Man (it was emceed by a guy in his 40s wearing skinny sunglasses and there was another guy in his 50s walking around in a top hat), the event didn’t really seem to have anything to do with Macworld (nobody gave me a free iPhone). The MC let us know that it was being put on by Culturecatch.com about 10 times “check out our Web site… text message your friends.” Looking at the Web site, I can’t really figure out the audience it’s trying to reach. It covers a completely random mix of things, and doesn’t focus on one geographical area. Von Iva, now a trio, took the stage and rocked a set of all new songs, which will be appearing on the new album they are currently recording. This was the band’s first show in awhile, but they should be gracing the stage for more appreciative audiences soon. In the meantime, catch Jillian Iva at our Gucci Time event this Saturday @ The Rickshaw.
